Marketing your school is an important part of ensuring its success. Whether you're running a public, private, charter, or faith-based school, there are certain steps you can take to create an effective marketing plan. This guide will provide you with the information you need to get started. The first step is to identify the right schools and educational staff to target with your marketing campaign.
Inbound marketing is a great way to attract customers with relevant content when and where they need it. Once you've identified your target audience, you can begin to create a strategic communications plan. This plan should include three main pillars: performing arts, athletics, STEAM, and teachers. To promote these pillars, consider creating videos that highlight the various aspects of your school.
These videos can then be used in social media posts and other marketing efforts. Additionally, you can use Facebook ads to reach expectant parents and increase enrollment. It's also important to keep in mind that parents' expectations are higher than ever. To meet these expectations, your school's marketing and communication strategy should be adapted accordingly.
Consider hiring an expert in demand generation who can help you create a full-funnel inbound marketing strategy. In addition to paid ads, a consolidated organic social media strategy can help with end-to-end marketing and communications. You should also create a page on your website for sign-up information and use graphic elements throughout the website, in social media posts and memes, and in other marketing material you create. Finally, don't forget to involve students in your marketing efforts.
Not only will they gain valuable hands-on experience, but they will also engage community members and benefit from practical and effective marketing efforts.