Marketing is a broad professional field, with a variety of jobs one can have. From branding and sales to market research and digital marketing, there are many opportunities for those with a degree in marketing. The Certificate in Professional Sales is designed to equip students with the skills and mindsets necessary for a successful career in professional sales. Brand management is the marketing function that oversees, nurtures and grows these valuable assets.
It is especially appropriate for students with a specific interest in managing the product element of the marketing mix, but with a holistic perspective. Social media marketers, copywriters, graphic designers, search engine optimization (SEO) specialists, and advertising professionals are all in high demand. To earn a degree, you may also need to understand elements of business, finance, and other areas. In today's high-tech society, businesses large and small need well-prepared college graduates who can help them build community, attract qualified traffic, influence followers, and deliver a return on investment (ROI).
Marketing is a good specialty because it is extremely versatile and can lead to a variety of highly paid and in-demand careers, with high job satisfaction and continuing education opportunities. Marketing analysts extract information from data and use it to improve the ROI of marketing investments. While most marketing graduates will start in junior and associate level positions, advancement to mid-level and upper-level management can be rapid, depending on performance. Marketing managers can be responsible for many different functions, such as overseeing departments to determine market demand, maximizing profits through pricing and distribution strategies, and directing promotion efforts.
People with marketing experience can also be successful in other fields such as business, communications or design. A bachelor's degree in marketing is a good option for people who work and want to dedicate themselves to marketing without really specializing in something such as market research. In a world of fast-paced media, in formats ranging from television to Twitter, the demand for outstanding marketers has never been stronger. A marketing student will also have the opportunity to explore other areas such as advertising, sales management, communications, market research, public relations and much more. If you're interested in becoming a marketer, read on to learn more about the marketing courses you'll take, the skills you'll acquire, and the various marketing fields that are available to you.