As the marketing world becomes increasingly competitive, it is essential for marketers to stay ahead of the curve by mastering the skills that will be in demand in 2025. According to CMOs surveyed, data analytics, AI machine learning, CX, marketing automation and CRM are the top five tools that will make up the ideal technology stack. Soft skills such as critical thinking and collaboration are invaluable in the workplace. However, marketers must also develop their presentation skills to stand out from the competition. This means being able to manage perceptions internally and externally to create a good impression.
Additionally, marketers must have access to a regular flow of data, analysis and information to deliver the best possible customer experience. Top executives report that content marketing, strategy and data analytics insights are in high demand. Marketers must continually improve their skills to stay relevant in the ever-changing marketing landscape. Data-driven insights will help marketers better understand customers and make the right decisions.
In the next five to seven years, many of the digital tasks currently performed by marketers will be done by Artificial Intelligence or Cobots (Digital Assistants). Paid ads can run across a variety of channels (Google, Facebook and LinkedIn, Twitter, Instagram, Quora) and leverage many of the other skills marketers need to know. It is also important for marketers to understand how to use social media effectively. Content strategy and data analysis will continue to be fundamental marketing skills going forward.
Marketers should also be familiar with executing a voice marketing strategy. To stay competitive in the marketing world, it is essential for marketers to master these skills: data analytics, AI machine learning, CX, marketing automation and CRM; critical thinking and collaboration; presentation skills; access to data; content marketing; strategy; data analytics insights; paid ads; social media; content strategy; data analysis; voice marketing.