The year 2020 has been a rollercoaster of unprecedented events, and the marketing world has been no exception. As the world changed, so did the way marketers had to approach their work. From loosening the reins of perfectionism to reallocating budgets to digital channels, 2020 has been a year of learning and adapting. Lacey Ford, marketing director of Crownpeak, a leader in digital experience platforms (DXP) and hybrid headless CMS, noted that marketers' responsibilities increased tenfold during COVID.
With the cancellation of many in-person events and the reduction of event budgets, marketers needed to be more efficient and effective with their channels. This year showed us that the best brands are truly resilient and that each challenge also involves a unique marketing lesson. Marketing during COVID-19 demonstrated that one day digital marketing would surpass traditional forms of marketing, such as the press, television and radio. As a result, marketers have also seen the importance of delivering cohesive experiences across all touchpoints to avoid fragmented journeys that discourage and frustrate shoppers. To support the superspeed that marketers have needed in their daily activities, marketers have needed to learn to loosen the reins of perfectionism. With many marketers having a lot of free time during this pandemic, they should develop their digital marketing skills.
If you want specific examples of marketing strategies and tactics to inspire your own campaigns, case studies full of ideas that make you want to be a better seller, inspiring customer-centric marketing stories, then you've come to the right place. 2020 has been a year of learning for marketers, and it's important to take these lessons into 2021.