Getting a job in marketing can be a challenge, but it's far from impossible. To make sure you're applying for the right jobs and presenting the best version of yourself, there are a few steps you can take. Most marketing positions today are for online marketing, while traditional offline marketing, such as radio, television, newspapers and more, is becoming less popular. In conclusion, hiring salespeople doesn't have to be difficult. However, companies must change their approach to hiring to adapt to the new way of doing business.
On average, each corporate job opening attracts around 250 resumes. Only four to six of those applicants are interviewed and only one person is offered the position. This means that, to stand out, you should write a strong cover letter with every request, even if it's not necessary. As much time as it takes to research and apply for jobs online, the unfortunate truth is that if you're not networking, you're not finding most of the marketing job opportunities out there. Only 15% of jobs are filled through job boards; most companies fill positions internally or through referrals. Marketing is one of the most difficult specialties.
It's about collecting and analyzing data, learning to develop effective communication and marketing strategies, understanding the four P's (place, price, promotion, product) and much more. Looking back on my own experience in the field, there are some things you should know before starting a career in marketing. I suggest taking some marketing courses and seeing what aspect of marketing interests you most. From there, you can determine what degree would complement it and give you the real skills you need. If you don't have a marketer in your company to help you with hiring, ask a friend for a favor or reach out to someone who can help. Marketing is a great specialty because it is extremely versatile and can lead to a variety of highly paid and in-demand careers with high job satisfaction and continuing education opportunities.
I discovered that the broad lines of both business and marketing gave me a comprehensive and complete view of the business. It's never been more difficult to be a marketer than in today's advertising market, with many issues interacting to make the job significantly more complex. To stand out from other applicants, gain some soft skills in marketing-related fields such as photography, design software and video editing. This will show that you know all aspects of marketing and can help with a wide range of projects. As reported in The Drum and the results of a survey completed by the publication and Oracle, “First-party data, brand safety, advertising fraud and visibility are increasingly emerging as some of the top areas of concern or areas of interest among marketers.” Organizations like these are always looking for talent and make great first jobs in marketing because it's sometimes stressful but leads are rarely generated since these organizations have a membership base not controlled by the marketing department. If you have exceptional writing skills, you could even end up as a professional blogger and say no to any marketing job offered to you. Make sure you're familiar with thought leaders in the field, read marketing blogs and read some books to learn terminology and the latest advancements. I also prefer a marketing candidate who goes through a program like TradeCraft rather than someone who just got out of college.
Or if you're hiring your first marketing employee, ask the candidate to create a plan that outlines how they would approach the position.