As technology advances, so do the skills required to stay ahead of the curve in digital marketing. The most in-demand skills show a growing dependence on technology, a growing trend to leverage social media, and an ongoing relevance of SEO. Knowing how to write press releases is a must-have skill right now, but becoming an expert in social media and content marketing will keep marketers future-proof. In this article, we'll discuss the 12 most in-demand digital marketing skills that will help you land your dream job with ease. Email is still one of the most important digital marketing channels, with 81% of marketers relying on it for customer acquisition and retention.
It's no secret that various social media channels play a huge role in the life of every modern consumer, which is why these channels have long become powerful tools for business growth and promotion. According to statistics, 54% of consumers use various social media platforms to search for different products. Storytelling is another must-have skill for digital marketers. Today, when consumers are exposed to 6,000 to 10,000 ads every day, soulless and faceless advertising slogans are no longer effective. Instead, potential customers crave stories and, as a marketer, you have to deliver them.
Used correctly, stories can strengthen your call to action, attract more attention, and foster better connection with customers. What is the number one marketing skill that respondents said they were looking for? Messaging, Positioning and Storytelling Capabilities. This may be surprising given the growth in the trend of digital advertising spending and lead generation, but at 56% the results indicate to marketers that good storytelling is essential to forging authentic and strong connections with the audience. With its ability to reveal an understanding of your audience and empower prospects to start strong customer relationships, it's no surprise that messaging, positioning, and storytelling are the most sought-after marketing skill. No matter how good your story is, you need a solid strategy to reach your audience. This is where the second most in-demand marketing skill strategy and campaign development comes into play (41%).Campaign development and strategy determine how your brand will capitalize on its story.
Establish a plan to ensure that your message is promoted on the right traditional and digital media channels, so that it resonates with the right audiences and achieves its objectives. A strong campaign strategy also maintains consistency to build trust and ultimately increase brand awareness and return on investment. SEO knowledge provides a solid backbone for all the digital marketing skills you can learn. SEO stands for “search engine optimization” and is the practice of increasing not only the amount of web traffic, but also the quality of traffic. A recent Hubspot study showed that 64% of marketers actively invest time in search engine optimization. Inbound marketing is becoming one of the best ways to attract the attention of your target audience.
And that requires that your digital marketing strategy be built around SEO and the growth of your ranking in the SERPs. Writing and search engine optimization go hand in hand, for example, as do data analysis and conversion rate optimization. Copywriting is all about the power to write persuasively, whether in the headline of a company's home page, in a social media post advertising your company's services, or in a marketing email to your customers announcing a new promotion. You can refine and refine your creative writing art by developing a deep understanding of your target audience. Talking to customers is one of the best ways to know what matters to your customers, why they bought your product or service, and the value they get from it. As you learn more about who you're writing to and who you're writing for, you'll be able to communicate with them more effectively. One of the main challenges you'll face as a digital marketer is getting people to visit your company's website.
You can solve this problem through search engine optimization (SEO), the practice of optimizing your content or website to rank near the top of search engines such as Google and YouTube (the second largest search engine on the Internet) for search queries relevant to your product or business. No matter what product or service you sell today, your buyers are on social media. Social media marketing gives you the opportunity to build a following by creating content that resonates with them.