This course provides a comprehensive overview of the marketing field from a national and international point of view. Marketing analysis and segmentation, market research, types of consumers, the 4 Ps of marketing, advertising, sales and careers in marketing are among the wide range of topics that will be discussed. Different aspects of advertising will be investigated and evaluated, including television, radio, print media and the Internet. The emerging role of information technology in marketing will also be covered.
Students should “think critically and draw conclusions based on different marketing lessons and situations. At the end of the day, choosing the “best marketing lessons and projects” depends on your needs, your course and your students. This unit analyzes the types of markets and the characteristics that markets have in common, as well as how customers differentiate based on factors. As a result, this Gavin Middleton resource would work best for a professor who needs a full marketing curriculum for a semester course.
CTE Online is a free educational website full of lesson plans, projects, and other resources for professional and technical education teachers. In total, you could complete one- or two-week classes if you incorporate these three lessons. However, some teachers are just looking for a companion lesson to fill a gap in their marketing curriculum. The identification of a problem, combined with the design, compilation and analysis of market studies for the evaluation of possible recommendations and solutions.
MECLABS has more than 200 products available in, including a series of marketing lessons, activities and marketing projects. However, if you're like most introductory business teachers, you're likely to teach marketing only as a small part of your business course. The main objective when teaching marketing in a high school is for the student to be able to define and explain basic marketing terms and understand how these terms relate to the business realm. Taken together, this marketing package will complete a semester long marketing course and help you provide a complete marketing curriculum.
Another objective is for the student to show basic knowledge of marketing and how it can be valuable to a company. This lesson presentation helps you introduce marketing principles, market segments, marketing mix, and more. Resources are organized according to all 16 CTE paths, resulting in a series of elements focused specifically on the marketing career group.
